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'folding house' booth design by standardarchitecture#architecture

Project name: camerich concept show

Architect: standardarchitecture

Design team: zhang ke, jesper reiter, simon hjalmar persson, claire rizzi, fu yun, hector peinador

Location: furniture china, shanghai new international expo center

Program: concept show consisting of showroom and furniture showing the future of furniture

Design period: june - september 2011

Construction period: august - september 2011

Site area: 273 sqm

Building area: 500 sqm

Architect: standardarchitecture beijing-based standardarchitecture designed the 'folding house' booth and a series of furniture pieces for the chinese furniture brand camerich, shown in september at shanghai furniture expo. the concept for the showroom is a vision of the house of the future, which upholds themes as lightness, transparency, spatial multiplicity, openness and continuity. a series of white tilted planes wrap and encompass visitors as they are guided through the showroom. four pitched roof elements break through the pristine rectangular volume to open views to the bustling activity surrounding the standalone construct. bound with frameless glass panes and railings, the interior surfaces visually continue and end where it begins. the displayed elements are comprised of angled benches and curvaceous lounge chairs and tables supported with minimal stainless steel rods.

Source: standardarchitecture

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