Manhattan’s Midtown is in a real estate crisis. Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighborhood have transformed Midtown from a vibrant business hub into an area of post-recession decline. The design of the Midtown Pop-Up Hotel focuses on the transformation of empty Class A office spaces into hospitality spaces. The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst, as well as an active community partner. We strongly believe the Pop-Up Hotel to be a transformative experience for both the building and more importantly, the hotel guests.
Source: PINKCLOUD m i l i m e t d e s i g n – W h e r e t h e c o n v e r g e n c e o f u n i q u e c r e a t i v e s
