Pop up hotel concept by pinkcloud (1st Prize: Radical Innovations in Hospitality)


























Architects: PINKCLOUD
Team: FABIAN BUSSE, LEON LAI, NICO SCHLAPPS, ERIC TAN
Location: Midtown, Manhattan
Award: 1st Prize: 2013 RadicalInnovations in Hospitality


Manhattan’s Midtown is in a real estate crisis.

Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighborhood have transformed Midtown from a vibrant business hub into an area of post-recession decline. The design of the Midtown Pop-Up Hotel focuses on the transformation of empty Class A office spaces into hospitality spaces.

The Pop-Up Hotel is designed to be a means of urban revitalization, an economic catalyst, as well as an active community partner. We strongly believe the Pop-Up Hotel to be a transformative experience for both the building and more importantly, the hotel guests.


Source: PINKCLOUD
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