The semi-reflective fins hang from the ceiling and can be rotated like shutters to conceal the restaurant or reveal it to the neighbouring fashion boutiques.
Called Bond & Brook, the interior also features a less formal cafe area and central sculptural cocktail bar wrapped in pewter.
The space is lit by sporadically placed circular ceiling lights of varying diametres.
The second floor restaurant overlooks Brook Street and was designed in collaboration with hospitality consultancy firm A Private View.
The new interior forms part of a wider redesign the London flagship store is currently undergoing.
Here’s some more from the designers:
BOND & BROOK: EXCLUSIVE RESTAURANT CONCEPT FOR FENWICK.
Leading independent department store Fenwick launches Bond & Brook – a new, integrated restaurant concept, central to the re-design of the prestigious luxury retailer’s flagship London store.
Privately owned British department store Fenwick are set to show a major return to form, leveraging their status as one of London’s key ‘boutique’ retail destinations, with the launch of Bond & Brook – a bespoke restaurant concept that will sit on the 2nd floor, overlooking Brook Street and sitting comfortably beside displays of high fashion, will be an all-day restaurant open for breakfast, brunch, lunch, afternoon tea, cocktails and canapés in harmony with the store’s opening hours.
Designed by architectural and interiors practice d_raw, in collaboration with the hospitality consultancy A Private View (founded by Evening Standard restaurant critic Fay Maschler & Journalist and Broadcaster, Simon Davis) the site, as one of a very small number to offer food and drink on Bond street, will boast not only a daytime restaurant but also a less formal café area and a large, sculptural, showpiece of a cocktail bar central to the no-expense-spared space.
All elements of the design have been created especially for the reclaimed space, most prominently a curtain of semi-reflective, floor to ceiling, asymmetric glass ‘fins’ that encircle the two store-facing sides of the restaurant, allowing the restaurant to be concealed or indeed opened up onto (and mixed with) the fashion floor, highlighting the stores several new acquisitions.
Other features include a full ‘fashion library’ of books and magazines and a ‘champagne burst’ chandelier (a visual echo of the celebratory ambience) rising above the pewter wrapped cocktail bar.
The new restaurant, as a key part of the Fenwick’s major new re-design for 2010, signals a renewed commitment to a stronger than ever fashion proposition plus a stylish reminder of the unique flair of one of Britain’s most charming independent stores.
63 New Bond street, London, W1A 3BS.